SAFARI LAGER CELEBRATES 40 YEARS OF LEADING THE BEER MARKET IN TANZANIA "Credit News 24"
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| Safari Lager Brand Manager, Ms. Edith Bebwa Nasuwa. |
Speaking to the media at Leaders Club in Dar Es Salaam on Saturday where the celebrations took place, Safari Lager Brand Manager, Ms. Edith Bebwa Nasuwa said that it is a proud moment for Safari Lager to reach this milestone and still remain the number one consumer’s choice.
“Safari Lager paved it way to the world in 1978 by winning its 1st Gold Monde Selection award and sustained its quality and won more 7 Monde awards which was then recognised with a grand gold Monde selection. In 2013 Safari Lager won number one in Africa amongst 50 African brands. These accolades affirm that we have been producing the highest quality satisfying taste for our consumers since 1977. We attribute our success to our strong foundations, belief in our brand and always providing value to our consumers.”
As a way to show appreciation Safari Lager is celebrating the 40 years milestone with a big launch of #40NABAADO here in Dar es Salaam there after take the celebrations to the rest of the country. The celebrations are intended to bring out journey ‘safari’through entertainment and that our consumers through our journey.
“Our celebrations are themed #40Nabaado because while we are the oldest Tanzanian brand the journey is just starting, we are promising our consumers that the best is yet to come,” commented Mrs. Nasuwa.
Safari Lager didn’t make to 40 on its own but by the support from Tanzanians. Safari has been part of their journey, through community development programs and social activities. Safari Lager has offered not only a high quality satisying taste has witnessed many Tanzanian stories.
ABOUT TBL:
Tanzania Breweries Limited (TBL) manufactures sells and distributes clear beer, alcoholic fruit beverages (AFB) and non-alcoholic beverages within Tanzania. TBL has controlling interests in Tanzanian Distilleries Limited (TDL) and Darbrew Limited.
TBL’s most popular brands includes Safari Lager, Kilimanjaro Premium Lager, Ndovu Special Malt, Castle Lite, Castle Lager, Castle Milk Stout, Redd’s Original, Peroni Nastro Azzuro, Balimi Extra Lager, Balimi Lager, Bingwa Bia, Eagle Lager, Eagle Dark, Grand Malt and Safari Sparkling Water. Other prominent brands associated with TBL group are Konyagi Gin and Zanzi Cream Liqueur.
The TBL group is listed on the Dar es Salaam stock Exchange, employees about 1,700 people and is represented throughout the country with 4 clear beer breweries, a distillery, an opaque business, a malting facility and 10 distribution depots.
Tanzania Breweries Limited (TBL) manufactures sells and distributes clear beer, alcoholic fruit beverages (AFB) and non-alcoholic beverages within Tanzania. TBL has controlling interests in Tanzanian Distilleries Limited (TDL) and Darbrew Limited.
TBL’s most popular brands includes Safari Lager, Kilimanjaro Premium Lager, Ndovu Special Malt, Castle Lite, Castle Lager, Castle Milk Stout, Redd’s Original, Peroni Nastro Azzuro, Balimi Extra Lager, Balimi Lager, Bingwa Bia, Eagle Lager, Eagle Dark, Grand Malt and Safari Sparkling Water. Other prominent brands associated with TBL group are Konyagi Gin and Zanzi Cream Liqueur.
The TBL group is listed on the Dar es Salaam stock Exchange, employees about 1,700 people and is represented throughout the country with 4 clear beer breweries, a distillery, an opaque business, a malting facility and 10 distribution depots.
For more info please contact:Edith Bebwa Nasuwa,
Safari Lager Brand Manager;
+255 767 266 410,
edith.bebwa@tz.ab-inbev.com
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